The first piece of chargeable work is likely the detailed discovery audit - we meet in-person and spend up to a full day getting under the skin of your sales operation. I use the information learnt to create your sales growth plan that includes your 'quick wins'. Pricing will be about £1500 for the discovery audit and optionally to help with the implementation of the quick wins is usually £3k - £5k.

From here, we would typically work together on a retained basis having crafted a level of service together that's right for your MSP. Typically this will range from £450 - £2000 each month.

Pricing is structured as a shared risk model linked to outcomes. There's a bit more detail in the next answer.

Fees are structured as a shared risk model that 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗹𝗶𝗻𝗸𝘀 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗮𝗰𝘁𝘂𝗮𝗹 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 your MSP gets from my work. After all that's how internal MSP sales pay is structured so why should I expect you to do something different for me!

And that's how I've worked all my MSP career, so it's something I'm incredibly comfortable with. My income is directly linked to my performance.

25% of the fee is linked to outcomes. If I'm unable to demonstrate at least 2x return, the fee will reduce by 25% and if I'm able to demonstrate over a 4x return a 25% bonus will be triggered.

And if I can't even show a 1x return, then your fee will be reduced to match the return achieved.

Absolutely not. It's important that we are completely comfortable that I can help and that we will get on with each other. If we're not sure, we shouldn't work together.

If for whatever reason it becomes clear something isn't working then there are no minimum contract terms and we simply agree together how to part company as friends.

Most MSPs work with me on a 'project' basis for a few months before deciding to move to an ongoing fractional relationship. It's a great way to get to know each other better and for you to start to see the benefits of our work.

The MSP community has lots of great options if you want to build a bigger, stronger MSP. I'd be more than happy to introduce you to those that I think may be better for what your MSP needs right now. That could be broader MSP operational expertise, acquisition support, great finance knowledge and marketing expertise to name a few.

What I do is deliver real positive impact to sales growth. My expertise is sales with strong practical experience in marketing too - in the MSP we grew to £18m via acquisition and organic growth - I was responsible for all things sales, marketing and client retention.